3 Things Your Privacy Policy Should Have

In my last post I discussed why I think virtually every small biz website should have a privacy policy. This time, I’d like to discuss three things every policy should have, which I commonly find to be missing.
First, a quick run-down of the basic purpose for a privacy policy is in order. Privacy policies basically fulfill two functions. They: 1) tell visitors what information you collect from them (whether the collection is overt, such as through an email opt-in, or covert, such as through tracking cookies); and 2) what you will and will not do with the information.
Now on to the three things every policy should have (but often don’t):
A Notice About Tracking Cookie Usage. If you use third-party analytics or ad serving, then it is virtually guaranteed that your site places tracking cookies on your visitors’ computers. If you have any sort of “sign-in” functionality to … Read the rest >>>










